MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03516nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260120170156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260109s2024 je a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9798891612174 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
J231b |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
James, Brandon, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Broadcast promotion and merchandising / |
| Statement of responsibility, etc. |
Brandon James. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Jersey City : |
| Name of producer, publisher, distributor, manufacturer |
Alexis Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 283 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to broadcast promotion and merchandising -- Audience engagement strategies -- On-Air promotion techniques -- Off-Air promotion strategies -- Merchandising for broadcast -- Promotional planning and strategy -- Promotional campaign execution -- Promotional evaluation and analytics -- Legal and ethical considerations -- Future trends in broadcast promotion and merchandising. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In "Broadcast Promotion and Merchandising," readers will find a wealth of practical strategies and real-world case studies that illustrate the book's concepts. It not only provides a theoretical foundation but also offers actionable advice on how to apply these principles to build successful promotional and merchandising campaigns. The book covers a wide range of media platforms, from traditional television and radio to the ever-expanding digital landscape. It explores the nuances of each platform, highlighting the unique challenges and opportunities they present. For instance, it delves into the intricacies of crafting compelling teaser trailers for a new TV series, optimizing social media engagement for a streaming service, or capitalizing on cross-platform merchandising for a blockbuster movie franchise. Moreover, "Broadcast Promotion and Merchandising" doesn't just focus on the promotional aspects; it emphasizes the importance of audience analysis and understanding consumer behavior. By diving into the psychology behind viewers' choices and preferences, the book equips readers with the ability to tailor their promotion and merchandising efforts to specific target audiences effectively. Additionally, the book recognizes the significance of ethics and responsibility in the media industry. It explores topics like responsible advertising, transparent content promotion, and the role of media in society. It encourages professionals to strike a balance between business goals and ethical considerations, fostering a responsible and sustainable approach to promotion and merchandising. "Broadcast Promotion and Merchandising" is a comprehensive guide that not only offers a deep understanding of the strategies and tactics used in the media and entertainment industry but also instills a sense of responsibility and ethics in its readers. It is a valuable resource for students, professionals, and enthusiasts alike who are eager to excel in the ever-evolving world of broadcast promotion and merchandising." -- Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising in broadcasting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcast advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing communications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Audience analysis (Broadcasting). |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.8 |
| Item part |
J231b |
| Call number prefix |
CIR |
| Call number suffix |
2024 |
