MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02298nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251215103349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251209s2024 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781647254957 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.I58 2024 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
D273m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davenport, Lennart, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass communication : |
| Remainder of title |
foundations and future / |
| Statement of responsibility, etc. |
Lennart Davenport. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Forest Hills, New York : |
| Name of producer, publisher, distributor, manufacturer |
NY Research Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 300 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to mass communication -- Theories in media and communication -- Forms of mass media -- Role and influence of mass media -- News reporting and journalism -- Advertising through mass media -- Ethical issues in mass media. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Mass communication is the utilization of mass media to disseminate information to a broad segment of the population. It typically serves to convey information to a widespread audience located at a significant distance from the origin of the information. This discipline focuses on examining how the content of mass communication influences or persuades the behavior, attitudes, opinions, or emotions of its audience. Various mediums are employed for enabling mass communication, including radio, television, billboards, newspapers, films, social networking platforms, and the Internet. Tools utilized within mass communication comprise journalism, public relations, advertising, and social media. This book attempts to understand the critical aspects that fall under the discipline of mass communication and how such aspects have practical applications. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. This textbook will serve as a reference to a broad spectrum of readers." -- Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
302.23 |
| Item part |
D273m |
| Call number prefix |
CIR |
| Call number suffix |
2024 |
| Edition |
23 |
