MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04110nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918092146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250917s2021 flu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367770884 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CSPC |
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1263 |
| Item number |
.H567 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
Ow7b |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Owusu, Richard Afriyie, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business-to-business marketing: |
| Remainder of title |
how to understand and succeed in business marketing in an emerging Africa / |
| Statement of responsibility, etc. |
Richard Afriyie Owusu, [and 3 others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boca Raton, Florida ; |
| -- |
Abingdon, Oxon : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 283 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 1. Characteristics of the business-to-business market -- The business-to-business market -- Strategy in the business-to-business market -- Section 2. Marketing and purchasing in the business-to-business market -- The marketing mix in the business-to-business market -- Selling to business buyers -- Buying from business sellers -- Section 3. Competitive aspects of the business-to-business market -- Business-to-business service delivery -- Business-to-business sourcing and outsourcing -- Systems and project business -- Managing business with governments, institutions and non-business actors -- Section 4. Strategic alliances and collaborative relationships management in the business-to-business market -- Strategic alliance relationships and performance in the business-to-business market -- Buyer-seller relationship in business-to-business (B2B) marketing in the African context -- Building brand and customer loyalty in an African business-to-business context -- Section 5. Capacity development in the African business-to-business context -- Developing sales and marketing capability in African B2B context -- Section 6. Emerging issues in business-to-business marketing -- Emerging issues in business-to-business marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool, readable style Harnessing Digital Disruption: How Companies Win with Design Thinking, Agile, and Lean Startup tells the story of a major multi-national organization facing digital disruption and looming irrelevance. In a compelling novel format, the book demonstrates how to harness the power of digital technology, methods and thinking on the path to revival and prosperity. It illustrates the situations, characters, and blockers you'll likely face as you progress through your journey. The setting is Singapore and the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers, and government agencies. You will learn how to Develop your Digital Transformation strategy and Innovation Portfolio Reform customer journeys, launch new digital offerings, and validate new beta businesses - Develop senior leader digital literacy, and understanding of growth leadership - De-risk your journey using a proven overall approach based on proven principles - Cultivate a network of pragmatic entrepreneurs practicing a structured scalable innovation process. This book offers clear and compelling guidance on what it takes to transform your organization for a digital world. Each chapter includes Study Questions to facilitate learning and discussion in workshop and classroom settings"-- Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial marketing |
| Geographic subdivision |
Africa. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hinson, Robert Ebo, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Adeola, Ogechi, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Oguji, Nnamdi, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.8 |
| Item part |
Ow7b |
| Call number prefix |
GRD |
| Call number suffix |
2021 |
| Edition |
23 |
