MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03853cam a22004458i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22895808 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250903171622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221208s2023 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022059041 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032426280 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
22895808 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
CSPC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.4 |
| Item number |
.H29 2023 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
650.072 |
| Item number |
H127e |
| Edition number |
23/eng/20221208 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of business research methods / |
| Statement of responsibility, etc. |
Joe F. Hair Jr., [and 4 others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2307 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY ; |
| -- |
Abingdon, Oxon : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 507 pages ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of The essentials of business research methods, 2020. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Introduction -- Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Part II. Beginning the research process -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Part III. Sampling and data collection -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Part IV. Analysis and interpretation of data -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Part V. Communicating research results -- Reporting and presenting research. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Page, Michael |
| Titles and other words associated with a name |
(Professor of management), |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brunsveld, Niek, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Merkle, Adam, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cleton, Natalie, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Hair, Joseph F., Jr., 1944- |
| Title |
Essentials of business research methods, 5e |
| Edition |
Fifth edition. |
| Place, publisher, and date of publication |
New York, NY : Routledge, 2023 |
| International Standard Book Number |
9781003363569 |
| Record control number |
(DLC) 2022059042 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Edition |
23 |
| Classification part |
650.072 |
| Item part |
H127e |
| Call number prefix |
GRD |
| Call number suffix |
2023 |
| Suppress in OPAC |
No |
