Essentials of marketing research / (Record no. 26765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01778nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240103104321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231218s2021 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260575781 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CSPC |
| Original cataloging agency | CSPC |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | H127e |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., Jr., |
| Dates associated with a name | 1944- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc. | Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 428 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role and value of marketing research information -- Marketing research for managerial decision making -- The marketing research process and proposals -- Designing the marketing research project -- Secondary data, literature reviews, and hypotheses -- Exploratory and observational research design and data collection approaches -- Descriptive and causal research design -- Gathering and collecting accurate data -- Measurement and scaling -- Designing the questionnaire -- Data preparation, analysis, and reporting the results -- Qualitative data analysis -- preparing data for quantitative analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- communicating marketing research findings. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J., |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.83 |
| Call number prefix | CIR |
| Call number suffix | 2021 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Circulation Section | 12/18/2023 | 1 | CIR 658.83 H127e 2021 | 026676 | 12/06/2024 | 10/07/2024 | 1-1 | 12/18/2023 | Books |