MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02946nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250718090204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231113s2020 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019040222 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367178727 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CSPC |
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
.B69 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
302.20721 |
| Item number |
B697a |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyle, Michael P., |
| Dates associated with a name |
1975- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Applied communication research methods : |
| Remainder of title |
getting started as a researcher / |
| Statement of responsibility, etc. |
Michael P. Boyle and Mike Schmierbach. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 459 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schmierbach, Mike, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
302.20721 |
| Call number prefix |
GRD |
| Call number suffix |
2020 |
| Suppress in OPAC |
No |
| Edition |
23 |