Advertising and promotion : (Record no. 2469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00900nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230512221606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180308t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071288699 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CSPC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | B410a |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E., |
| Relator term | author. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| Remainder of edition statement | edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 838 pages : |
| Other physical details | figures, images ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E., |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A., |
| Relator term | author. |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
| Uniform title | <a href="123">123</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| -- | CIR 659.1 B410a 2009 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library-Nabua | Main Library-Nabua | Circulation Section | 05/12/2023 | CIR 659.1 B410a 2009 | 010055 | 05/12/2023 | 1-3 | 05/12/2023 | Books | |||||
| Main Library-Nabua | Main Library-Nabua | Circulation Section | 05/12/2023 | CIR 659.1 B410a 2009 | 010057 | 05/12/2023 | 3-3 | 05/12/2023 | Books | |||||
| Main Library-Nabua | Main Library-Nabua | Circulation Section | 05/12/2023 | CIR 659.1 B410a 2009 | 010056 | 05/12/2023 | 2-3 | 05/12/2023 | Books |