Corporate branding : (Record no. 2455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230512221605.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180308t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415721127 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CSPC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | C817 |
| 245 00 - TITLE STATEMENT | |
| Title | Corporate branding : |
| Remainder of title | areas, arenas and approaches / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 261 pages : |
| Other physical details | figures, tables ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | T C Melewar |
| Relator term | editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | S F Syed Alwi |
| Relator term | editor |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
| Uniform title | <a href="123">123</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| -- | CIR 658.827 C817 2015 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library-Nabua | Main Library-Nabua | Circulation Section | 05/12/2023 | CIR 658.827 C817 2015 | 017403 | 05/12/2023 | 2-2 | 05/12/2023 | Books | ||||||
| Main Library-Nabua | Main Library-Nabua | Circulation Section | 05/12/2023 | CIR 658.827 C817 2015 | 017402 | 05/12/2023 | 1-2 | 05/12/2023 | Books |