The best of marketing Rx : (Record no. 1347)

MARC details
000 -LEADER
fixed length control field 00759nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230512221219.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180202t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712722097
040 ## - CATALOGING SOURCE
Transcribing agency CSPC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number R540b
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roberto, Ned
Relator term author.
245 00 - TITLE STATEMENT
Title The best of marketing Rx :
Remainder of title for brand & marketing executives/
Statement of responsibility, etc. Ned Roberto
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pasig City :
Name of publisher, distributor, etc. ANVIL Publishing,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 284 pages :
Dimensions 22 cm.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer satisfaction.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Roberto, Ardy
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
-- FIL 658.8 R540b 2009
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Main Library-Nabua Main Library-Nabua Filipiniana Section 05/12/2023   FIL 658.8 R540b 2009 017897 05/12/2023 1 05/12/2023 Books