Advertising management (Record no. 11342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00781nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230512223705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210524t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350069134 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CSPC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ag15a |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agarwal, P.K., |
| Relator term | author. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising management |
| Remainder of title | an Indian perspective/ |
| Statement of responsibility, etc. | P.K. Agarwal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pragati Prakashan, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 600 pages : |
| Other physical details | figures, illustrations, tables ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
| Uniform title | <a href="Lenie">Lenie</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| -- | CIR 659.1 Ag15a 2019 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library-Nabua | Main Library-Nabua | Circulation Section | 05/12/2023 | 1 | CIR 659.1 Ag15a 2019 | 022538 | 04/06/2024 | 03/15/2024 | 1-1 | 05/12/2023 | Books |