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Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig

Advertising, promotion, and other aspects of integrated marketing communications J. Craig Andrews - 10th Edition - USA: Cengage Learning, 2018. - xix, 635 pages: colored images, figures, tables; 28 cm.

Includes index.

ISBN: 9781337282659

Subjects--Topical Terms:
Communication in marketing.
Sales promotions.

Dewey Class. No.: 658.802 / An261a

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