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Marketing services and resources in information organizations

Yi, Zhixian

Marketing services and resources in information organizations Zhixian Yi - Massachusetts: Elsevier, 2018. - xxii, 131 pages: tables; 23 cm. - Chandos Information Professional Series .

Includes Index,

Includes Bibliographical References.

ISBN: 9780081007983

Subjects--Topical Terms:
Internet marketing.
Information technology--Management.
Information services--Marketing.
Telemarketing.
Information services industry--Management.
Academic libraries--Marketing.

Dewey Class. No.: 658.144 / Y501m

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