Entrepreneurship /

Santos, Joao Heitor De Avila Santos,

Entrepreneurship / Joao Heitor De Avila Santos. - xii, 246 pages : illustrations ; 25 cm.

Includes index.

The concept of entrepreneurship -- Entrepreneurial development and competencies -- Business ideas and resources for entrepreneurs -- Strategic management for entrepreneurship -- Entrepreneurial marketing -- Strategies for sustainable entrepreneurship -- Entrepreneurial ventures.

9781774697160


Entrepreneurship

658.421 / Sa596e