Strategic management and business policy : globalization, innovation, and sustainability /

Bamford, Charles E.,

Strategic management and business policy : globalization, innovation, and sustainability / Charles E. Bamford, [and 3 others]. - Sixteenth edition. - 422 pages [with various pagings] : illustrations ; 26 cm. -

Thomas L. Wheelen appears as the first named author on all earlier editions. Global edition.

Includes bibliographical references and index.

Part One. Introduction to strategic management and business policy -- Basic concepts of strategic management -- Corporate governance -- Social responsibility and ethics in strategic management -- Part Two. Scanning the environment -- Environmental analysis and industry analysis -- Organizational analysis and competitive advantage -- Part Three. Strategy formulation -- Strategy formulation: business strategy -- Strategy formulation: corporate strategy -- Strategy formulation: functional strategy and strategic choice -- Part Four. Strategy implementation and evaluation -- Strategy implementation: global strategy -- Strategy implementation: organizing and structure -- Strategy implementation: staffing and directing -- Evaluation and re-assessment -- Part Five. Introduction to case analysis -- Suggestions for case analysis -- Part Six. Cases in strategic management.

"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"-- Provided by publisher.

9781292727424

2022060372


Strategic planning.

HD30.28 / .W43 2024

658.4012 / B219s