Entrepreneurship in tourism and hospitality /
Marcelo, Jefferson S.,
Entrepreneurship in tourism and hospitality / Jefferson S. Marcelo and Girlie M. Samson. - viii, 163 pages : illustrations ; 26 cm.
Includes bibliographical references.
Introduction to entrepreneurship -- Entrepreneurship in the Philippine setting -- The entrepreneurs -- Entrepreneurs options -- The management aspect for entrepreneurs -- Marketing for entrepreneurs -- Financial and financing aspect for entrepreneurs -- ICT for entrepreneurs -- Ethical perspectives for entrepreneurship -- The feasibility study.
9786214063383
Entrepreneurship --Study and teaching.
Tourism --Hospitality industry.
338.04 / M331e
Entrepreneurship in tourism and hospitality / Jefferson S. Marcelo and Girlie M. Samson. - viii, 163 pages : illustrations ; 26 cm.
Includes bibliographical references.
Introduction to entrepreneurship -- Entrepreneurship in the Philippine setting -- The entrepreneurs -- Entrepreneurs options -- The management aspect for entrepreneurs -- Marketing for entrepreneurs -- Financial and financing aspect for entrepreneurs -- ICT for entrepreneurs -- Ethical perspectives for entrepreneurship -- The feasibility study.
9786214063383
Entrepreneurship --Study and teaching.
Tourism --Hospitality industry.
338.04 / M331e