Business research methods /

Quinlan, Christina,

Business research methods / Christina Quinlan, [and 4 others]. - Third edition. - xii, 402 pages : illustrations ; 28 cm.

Includes index.

Introduction -- Beginning the research process -- Data gathering -- Dealing with data.

9781473791343


Business research--Methodology
Quantitative research
Qualitative research
Business statistics--Study and teaching

658.00721 / Q442b