International business strategy in emerging markets /
Pardillo, Jonah C.,
International business strategy in emerging markets / Jonah C. Pardillo. - xxii, 226 pages : illustrations ; 24 cm.
Includes index.
International business in context of emerging markets -- Emerging market potential -- Managing people in emerging market firms -- Competing in global marketplace -- Consumer behavior in emerging markets -- Investment strategies in emerging markets -- Innovation and entrepreneurship in the informal economy -- Managing ethical and social responsibility in an MNC.
9781774076316
Emerging markets
Developing countries --Commerce--Economic Conditions
International Business Enterprises --Developing Countries
658.049 / P214i
International business strategy in emerging markets / Jonah C. Pardillo. - xxii, 226 pages : illustrations ; 24 cm.
Includes index.
International business in context of emerging markets -- Emerging market potential -- Managing people in emerging market firms -- Competing in global marketplace -- Consumer behavior in emerging markets -- Investment strategies in emerging markets -- Innovation and entrepreneurship in the informal economy -- Managing ethical and social responsibility in an MNC.
9781774076316
Emerging markets
Developing countries --Commerce--Economic Conditions
International Business Enterprises --Developing Countries
658.049 / P214i