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Management of electronic and digital media

Albarran, Alan b.,

Management of electronic and digital media Alan B. Albarran - 5th edition - United States of America : Wadsworth/Cengage Learning, 2013. - vii, 307 pages : figures; 23 cm.

Includes Index.

ISBN: 9781111836856

Subjects--Topical Terms:
Mass media--Management.
Telecommunication--Management.

Dewey Class. No.: 302.23068 / Al138

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