Delivering the visitor experience : how to create, manage and develop an unforgettable visitor experience at your museum /
Mackay, Rachel,
Delivering the visitor experience : how to create, manage and develop an unforgettable visitor experience at your museum / Rachel Mackay. - xviii, 190 pages ; 24 cm. - Museum and gallery essentials .
Includes bibliographical references and index.
Creating the visitor experience -- Recruiting your visitor experience team -- Delivering a great induction -- Volunteering and the visitor experience -- Visitor journey mapping -- Ticketing, capacities and crowd management -- Managing the visitor experience -- Operational procedures -- Performance management -- Emotion and the visitor experience -- Guided tours -- Crisis management -- Developing the visitor experience -- Advocating for the visitor experience -- Measuring the visitor experience -- Creating a visitor experience strategy -- Continuing development and engagement -- Innovation and visitor experience teams -- Change management.
9781783305490
Communication in museums.
Museum exhibits--Social aspects.
Museum visitors.
069.1 / M192d
Delivering the visitor experience : how to create, manage and develop an unforgettable visitor experience at your museum / Rachel Mackay. - xviii, 190 pages ; 24 cm. - Museum and gallery essentials .
Includes bibliographical references and index.
Creating the visitor experience -- Recruiting your visitor experience team -- Delivering a great induction -- Volunteering and the visitor experience -- Visitor journey mapping -- Ticketing, capacities and crowd management -- Managing the visitor experience -- Operational procedures -- Performance management -- Emotion and the visitor experience -- Guided tours -- Crisis management -- Developing the visitor experience -- Advocating for the visitor experience -- Measuring the visitor experience -- Creating a visitor experience strategy -- Continuing development and engagement -- Innovation and visitor experience teams -- Change management.
9781783305490
Communication in museums.
Museum exhibits--Social aspects.
Museum visitors.
069.1 / M192d