Entrepreneurship in tourism and hospitality industry /
Arenas, Chester Dave G.,
Entrepreneurship in tourism and hospitality industry / Chester Dave G. Arenas. - 91 pages ; 25 cm.
Includes bibliographical references.
Unit I. Introduction to entrepreneurship -- Introduction to entrepreneurship -- The role of entrepreneurship in hospitality and tourism industry -- Unit II. Business plan -- Developing a business plan -- Market analysis -- Marketing strategies -- Unit III. Business implementation -- Starting and operating a business -- Introduction to bookkeeping -- Financial statement analysis.
9786218179073
Entrepreneurship.
Tourism.
Hospitality industry.
338.04 / Ar332e
Entrepreneurship in tourism and hospitality industry / Chester Dave G. Arenas. - 91 pages ; 25 cm.
Includes bibliographical references.
Unit I. Introduction to entrepreneurship -- Introduction to entrepreneurship -- The role of entrepreneurship in hospitality and tourism industry -- Unit II. Business plan -- Developing a business plan -- Market analysis -- Marketing strategies -- Unit III. Business implementation -- Starting and operating a business -- Introduction to bookkeeping -- Financial statement analysis.
9786218179073
Entrepreneurship.
Tourism.
Hospitality industry.
338.04 / Ar332e