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Tourism product development.

Tourism product development. - 2nd edition. - xiv, 352 pages: color illustrations ; 26 cm.

Includes bibliographical references and index.

Introduction to tourism industry -- Tourism products -- Tourism destination product development -- Cruises -- Sustainable tourism development -- Tourism marketing and advertising -- Religious and cultural tourism product -- Accessible tourism.

ISBN: 9781984680112

Subjects--Topical Terms:
Tourism--Product development.
Tourism--Planning.
Tourism--Marketing.

Dewey Class. No.: 338.4791 / T645

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