International business and trade /
Lopez-Mariano, Norma Dy,
International business and trade / Norma Dy Lopez-Mariano. - First edition. - ix, 398 pages : illustrations ; 26 cm. - Outcome-based education .
Includes bibliographical references and index.
Evolution of international trade -- Classical country-based theories of international trade -- Modern firm-based theories of international trade -- Other theories of international trade -- International business and trade: an overview -- Nature and scope of international marketing -- Global entrepreneurship and intrapreneurship -- Ethics and international business and trade -- Multicultural marketing -- The international monetary and financial system.
9786210443769
International business enterprises.
International trade.
338.88 / L881i
International business and trade / Norma Dy Lopez-Mariano. - First edition. - ix, 398 pages : illustrations ; 26 cm. - Outcome-based education .
Includes bibliographical references and index.
Evolution of international trade -- Classical country-based theories of international trade -- Modern firm-based theories of international trade -- Other theories of international trade -- International business and trade: an overview -- Nature and scope of international marketing -- Global entrepreneurship and intrapreneurship -- Ethics and international business and trade -- Multicultural marketing -- The international monetary and financial system.
9786210443769
International business enterprises.
International trade.
338.88 / L881i