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Entrepreneurship : starting and operating a business /

Burton, Gabe,

Entrepreneurship : starting and operating a business / Gabe Burton. - viii, 200 pages : color illustrations ; 27 cm. - Knowledge series. .

Includes bibliographical references and index.

Entrepreneurship: an introduction -- Entrepreneurs: types, functions and challenges -- Entrepreneurial process -- Understanding the business model -- Entrepreneurial marketing -- Business planning and analysis.

ISBN: 9781682858516

Subjects--Topical Terms:
Entrepreneurship.
Business incubators.
Business.

LC Class. No.: HB615 / .E58 2020

Dewey Class. No.: 338.04 / B953e

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