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Electronic and digital media /

Chapman, Reuben,

Electronic and digital media / Reuben Chapman. - vi, 182 pages : color illustrations ; 28 cm.

Includes bibliographical references and index.

Electronic and digital media: an introduction -- Audience and audience research -- Media channels for content distribution -- Digital advertising and marketing -- Social media management -- News and news management.

ISBN: 9781647283520

Subjects--Topical Terms:
Digital media.
Digital communications.
Online journalism.

LC Class. No.: HM851 / .E44

Dewey Class. No.: 302.231 / C366e

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