Methods of research in business education /
Flores, Marivic Francisco,
Methods of research in business education / Marivic Francisco Flores. - Second edition. - viii, 232 pages : illustrations ; 23 cm.
Includes bibliographical references.
The nature and purpose of business research -- The research proposal -- The research problem and objectives -- Review of related literature studies -- The research design -- Qualities of good research instrument -- Sampling design and measurement -- Data collection and techniques -- Secondary techniques of data collection -- Data preparation and analysis -- Statistical analysis of data -- Preparing research report and presentation -- Project feasibility -- Case study preparation and analysis.
"The over-all plan is one in which the text starts with introductorymaterials showing the need for research, followed by the other chapters thatdeal on research methods, tools and instruments in research, simple statisticsto know for treatment of data and how to evaluate, write and present aresearch report. Finally, a discussion on other research projects in businesslike Feasibility Study and Case Study.
This book is especially good to be possessed by teachers and students of research and thesis writing and those who are contemplating doing some research work and eventually write their research reports. This book is a good guide to them"-- Back cover.
9786214271405
Business--Research.
Business--Methodology.--Research
Business education--Research.
HF1121 / .F56 2023
650.072 / F663m
Methods of research in business education / Marivic Francisco Flores. - Second edition. - viii, 232 pages : illustrations ; 23 cm.
Includes bibliographical references.
The nature and purpose of business research -- The research proposal -- The research problem and objectives -- Review of related literature studies -- The research design -- Qualities of good research instrument -- Sampling design and measurement -- Data collection and techniques -- Secondary techniques of data collection -- Data preparation and analysis -- Statistical analysis of data -- Preparing research report and presentation -- Project feasibility -- Case study preparation and analysis.
"The over-all plan is one in which the text starts with introductorymaterials showing the need for research, followed by the other chapters thatdeal on research methods, tools and instruments in research, simple statisticsto know for treatment of data and how to evaluate, write and present aresearch report. Finally, a discussion on other research projects in businesslike Feasibility Study and Case Study.
This book is especially good to be possessed by teachers and students of research and thesis writing and those who are contemplating doing some research work and eventually write their research reports. This book is a good guide to them"-- Back cover.
9786214271405
Business--Research.
Business--Methodology.--Research
Business education--Research.
HF1121 / .F56 2023
650.072 / F663m