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Commerce and business management in modern world /

Cameron, Thomas,

Commerce and business management in modern world / Thomas Cameron. - xiv, 317 pages ; 26 cm.

Includes bibliographical references and index.

Management systems in business -- Functions of modern entrepreneurship -- Business development in modern world --- Marketing research in small businesses -- Managing multinational enterprises -- Effective business communication -- Modern marketing trends and strategy management -- Marketing mix in business management.

ISBN: 9781788826259

Subjects--Topical Terms:
Commerce.
Business management.
Globalization --Economic aspects.
Leadership.
Strategic planning.
Organizational behavior.

Dewey Class. No.: 658 / C145c

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