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Essentials of marketing : a marketing strategy planning approach/

Perreault, William Jr. D.,

Essentials of marketing : a marketing strategy planning approach/ William D. Perreault, Jr. - 13th Edition - New York : McGraw-Hill, 2012. - vii, 640 pages : colored images, figures, graphs; 28 cm.

Includes Index.

ISBN: 9780078028885

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / P426e

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