Learning Resource and Development

Managing sport organizations : responsibility for performance /

Covell, Daniel,

Managing sport organizations : responsibility for performance / Daniel Covell, Sharianne Walker and Curt Hamakawa. - Fourth edition, fully revised and updated. - viii,369 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

The sport management challenge-- Defining management and the branded and licensed sport product industry-- Globalization, ethics and the international sport industry segment-- Information technology (IT) management and the sport media industry-- Developing goals and school and youth sport-- Decision making and the health and fitness industry-- Strategic management and the sport.

9781138363434

2018045815


Sports administration.
Sports--Management.--United States

GV713 / .M3618 2019

796.069 / C838m