Cruise marketing and management.
Cruise marketing and management.
- Second edition
- xiv, 289 pages : color illustrations ; 26 cm. + 1 DVD (4 3/4 in.)
Includes bibliographical references and index.
Contemporary cruise operations -- Selling cruises and cruise products -- Maritime issues and legislation -- Cruise geography -- Planning itinerary -- Health, safety and security -- Customer services -- Food and beverage operations management -- Managing facilities -- Cruise line ship management.
9781984637086
Cruise lines.
Ocean travel.
Tourism--Marketing.
387.542 / C888
Includes bibliographical references and index.
Contemporary cruise operations -- Selling cruises and cruise products -- Maritime issues and legislation -- Cruise geography -- Planning itinerary -- Health, safety and security -- Customer services -- Food and beverage operations management -- Managing facilities -- Cruise line ship management.
9781984637086
Cruise lines.
Ocean travel.
Tourism--Marketing.
387.542 / C888