Strategic management /

Marcelo, Danilo F.,

Strategic management / Danilo F. Marcelo, Jr. - x, 200 pages : illustrations ; 26 cm.

Includes bibliographical references.

Strategic management the new challenge of the new century -- The business environment for competitive strategy -- The internal operation environment of business -- Strategy formulation and business level strategic action -- The dynamics of competitive rivalry -- Corporate expansion and strategic actions -- Globalization and international strategy -- Structural dynamics and control strategies -- Strategic leadership for effective organization -- Entrepreneurial formation and evaluation -- Corporate social responsibility.

9786214270804


Strategic planning.

HD30.28

658.4012 / M331s