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Marketing strategy : text and cases/

Ferrell, O. C.,

Marketing strategy : text and cases/ O. C. Ferrell - 6th Edition - United States of America : South-Western, Cengage Learning, 2014. - vii, 587 pages : images, figures ; 26 cm.

Includes Index.

ISBN: 9781285170435

Subjects--Topical Terms:
Marketing --Management.

Dewey Class. No.: 658.8 / F413m

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