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Concepts and practices in marketing research

Concepts and practices in marketing research - UK : Koros Press 2014. - viii, 272 pages : figures, images, tables ; 24 cm.

Includes Bibliographical references and Index.

ISBN: 9781781634035

Subjects--Topical Terms:
Marketing research.
Marketing--Management.

Dewey Class. No.: 658.83 / C744

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