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Essentials of marketing : a marketing strategy planning approach/

Perreault, William Jr. D.,

Essentials of marketing : a marketing strategy planning approach/ William D. Perreault Jr. - 11th Edition - United States of America : McGraw-Hill Companies, 2008. - v, 660 pages : colored images, colored figures ; 28 cm. + 1 computer disc

Includes Index.

ISBN: 9780071283342

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / P426e

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