Communicators' guide to marketing /
Communicators' guide to marketing / [electronic resource]
International Association of Business Communicators ; edited by Clara Degen.
- New York : Longman, c1987.
- xii, 226 p. : ill. ; 24 cm.
- Longman series in public communication .
Includes bibliographies and index.
An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard.
058228645X 9780582286450
86027787
Communication in marketing.
Marketing.
Communication en marketing.
Marketing.
HF5415.123 / .C66 1987
658.8
Includes bibliographies and index.
An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard.
058228645X 9780582286450
86027787
Communication in marketing.
Marketing.
Communication en marketing.
Marketing.
HF5415.123 / .C66 1987
658.8