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Essentials of marketing: a marketing strategy planning approach /

Perrault, William D., Jr.

Essentials of marketing: a marketing strategy planning approach / William D. Perrault, Jr. - 14th edition - New York : McGraw-Hill Education, 2015. - v, 717 pages : images, tables ; 27 cm.

Includes Index.

ISBN: 9781259251634

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / P426e

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