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Marketing management : knowledge and skills /

Peter, J. Paul

Marketing management : knowledge and skills / J. Paul Peter - 11th edition - New York : McGraw-Hill Education, 2013. - vi, 796 pages : figures ; 26 cm.

Includes Index.

ISBN: 9789814646093

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / P441m

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