Social marketing : influencing behaviors for good /
Lee, Nancy R.,
Social marketing : influencing behaviors for good / Nancy R. Lee - 4th edition - Singapore : Sage Publications, 2011. - xi, 502 pages : figures, tables ; 23 cm.
Includes Index.
9781412961578
Social marketing.
Behavior modification.
658.8 / L510s
Social marketing : influencing behaviors for good / Nancy R. Lee - 4th edition - Singapore : Sage Publications, 2011. - xi, 502 pages : figures, tables ; 23 cm.
Includes Index.
9781412961578
Social marketing.
Behavior modification.
658.8 / L510s