Strategic marketing management
Moutinho, Luiz
Strategic marketing management Luiz Moutinho - Singapore : Cengage Learning Asia, 2013. - iii, 490 pages : figures, tables ; 23 cm.
Includes Index.
9789814369565
Marketing--Management.
Strategic planning.
658.802 / M867s
Strategic marketing management Luiz Moutinho - Singapore : Cengage Learning Asia, 2013. - iii, 490 pages : figures, tables ; 23 cm.
Includes Index.
9789814369565
Marketing--Management.
Strategic planning.
658.802 / M867s