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Principles of marketing

Kotler, Philip

Principles of marketing Philip Kotler - 15th Global edition - England : Pearson Education, 2014. - 716 pages : images, figures ; 27 cm.

Includes Index.

ISBN: 9780273786993

Subjects--Topical Terms:
Marketing.
Marketing--Management.--Europe.

Dewey Class. No.: 658.8 / K848p

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