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Likeable business : why today's consumers demand more and how leaders can deliver /

Kerpen, Dave

Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen - McGraw-Hill Education Asia, 2013. - vii, 220 pages : images ; 23 cm.

Includes Index.

ISBN: 9781259074325

Subjects--Topical Terms:
Management-- Social aspects.
Customer relations.
Social responsibility of business.

Dewey Class. No.: 658.812 / K459

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