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Cases in marketing management : issues for the 1980s /

Hinkle, Charles L.

Cases in marketing management : issues for the 1980s / [electronic resource] Charles L. Hinkle, Esther F. Stineman. - Englewood Cliffs, N.J. : Prentice-Hall, c1984. - xix, 635 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0131156004 (pbk.) 9780131156005 (pbk.)

LCCN: 83019109

Nat. Bib. No.: GB85-10123

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing.
Strategische planning.
Fallstudiensammlung.
Marketing.
Marketingmanagement.

Subjects--Index Terms: United States Marketing - Case studies

LC Class. No.: HF5415.13 / .H57 1984

Dewey Class. No.: 658.8

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