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Global marketing & advertising : understanding cultural paradoxes /

de Mooij, Marieke.

Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij. - Fifth edition - Los Angeles: SAGE, 2019 - xx, 488 pages : illustrations ; 23 cm.

Includes index.

ISBN: 9781544318141

Subjects--Topical Terms:
Target marketing.
Consumer behavior.
Advertising.
Marketing.

LC Class. No.: HF5415.127

Dewey Class. No.: 658.802 / D398g

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