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Strategic social marketing for behaviour & social change

French, Jeff

Strategic social marketing for behaviour & social change Jeff French - Second edition - London : SAGE , 2020. - xxiii, 551 pages : figures, tables ; 25 cm.

Includes index

Includes bibliographical references.

ISBN: 9781526446039

Subjects--Topical Terms:
Social marketing.
Marketing.
Strategic planning.

LC Class. No.: HF5414 / F887

Dewey Class. No.: 658.8 / F887

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