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Marketing communications

Egan, John

Marketing communications John Egan - Third Edition - London : SAGE Publications, 2020. - xi, 398 pages : figures, tables ; 26 cm.

Includes index,

Includes bibliographical references.

ISBN: 9781526446893

Subjects--Topical Terms:
Communication in marketing.
Marketing.
Advertising.

Dewey Class. No.: 658.802 / Eg13m

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